Wednesday, March 2, 2016

Super Bowl commercial creates controversy with pro-choice supporters

By: Krissa Scarberry

    February 7, the 50th annual NFL championship game was held and the outcome shocked football fans around the country. Aside from the game itself, many viewers watch the Super Bowl primarily for the entertainment of watching the commercials in between.
   This year, however, while most of the commercials were entertaining, others gave way to a lot of dispute. What’s to expect from a world that can turn anything into a controversy?
   One of the most controversial super bowl commercials of 2016 was the “Doritos Ultrasound” commercial. Here’s the gist of it: A husband and a wife come in for their routine ultrasound, and during the course of it, the husband starts eating from a bag of Doritos. As the wife starts to get angry, the husband is just noticing that wherever he’s holding his chip, the baby is shown reaching for it on the ultrasound monitor.
   The only thing this commercial was meant to be is humorous. However, this particular commercial got some radical pro-choice activists fired up. Shortly after the commercial aired, a modern day pro-choice group called “NARAL Pro-Choice America” tweeted out a response that got everybody talking:
   “#NotBuyingIt—that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50”
  I hate to be the one to break this to you NARAL, but babies have ALWAYS been human, even before Doritos aired their commercial. Also, ultrasounds are not “anti- choice tactics,” but in fact a necessary part of the pregnancy process. Nobody forced that woman to get an ultrasound against her will.

   Because I don’t speak for everybody, here’s the link to the commercial so you can see for yourself: http://www.ispot.tv/ad/AOim/doritos-super-bowl-2016-ultrasound (This link is MacBook friendly for those of you viewing on a Ripley High School computer.)

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