By: Calista Boggess
Here lies Vine, January 24, 2014 to January 17, 2017. We loved, we laughed, we made videos.
The app Vine was created to make fun clips to be shared within your friend group by founders by Dom Hofmann, Rus Yusupov, and Colin Kroll. This internet sensation wasn't expected to gain as much of a following as it did. Vine became the most used video sharing app only months after it was released, and had its own categories in award shows such as the Shorty Awards, The Webby Awards, and others. So why would this very successful app be shut down by its owner Twitter?
Unlike Instagram or Snapchat, Vine never really changed and updated itself. Because it remained the same, many Vine stars became more involved with other social medias such as Instagram, which recently updated videos to 15 seconds unlike Vines 6 seconds. Twitter with 140 second long videos were reeling in Vine users. Others moved onto a larger platform like YouTube; With a larger platform Vine stars can make more money.
Vine officially shut down on January 17, and over 300 employees were let go. Parent company Twitter has not been doing well financially. Their stock used to be worth $31 billion but is currently at $17 billion, and is the lowest it has ever been. Vine may have been cut for the reason that Twitter just could not afford it anymore. Earning money from Vine was hard was because advertisements, which pay the bills, didn’t market with Vine since videos are so short.
Users and watchers were very disappointed with the news. With over 1.64 million tweets, vine was the top trending topic on Twitter. Many tweets ranged from mourning over the app being shut down to people accepting the fact and said they saw it coming.
When a person gets on Vine now all of the revines have disappeared. However, the likes and original content stayed. The app is still online and videos can be downloaded so the vines aren’t lost forever. May Vine rest in peace.