Wednesday, April 26, 2017

Apple joins Project (RED)

By: Katie Bailey
  Apple has created a partnership with (RED), a group that supports HIV/AIDS programs. They provide counseling, testing, and medicine that prevents the transmission of HIV from a mother to her unborn baby. (RED) seeks to raise awareness and funds to help eliminate HIV/AIDS in eight African countries.
  Apple so far has raised over $130 million through the sale of (RED) products. These products include:
  • special edition iPhone 7
  • leather, silicone, and smart battery cases for iPhones
  • Apple watch sport band
  • the beats solo3 wireless headphones
  • Beats pill+ portable speaker
  • iPod devices including the iPod shuffle, nano, and touch
  • silicone and smart cases for the iPad
  Apple’s site states that every (RED) purchase contributes directly to the global fund to fight Aids. Just one dollar provides three days of life-saving medicine.
  When a (RED) product is purchased, Apple sends a contribution to the Global Fund. The fund then uses 100% of this money to finance HIV/AIDS programs. This contribution from Apple helps people affected by HIV in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya, and Zambia.
  If you would prefer to support this cause without purchasing an Apple product, they have left a place at the bottom of the page where you can directly contribute to the Global Fund. This can be found at https://www.apple.com/product-red/.

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